Style is his top priority in life – he treats every moment as if there’s a camera on him. As a young boy, he enjoyed modeling clothes made by his mom, Tristyne, for her little corner feature in a lifestyle magazine. The segment was titled Taemin&Taylor and showed Taemin and his sister in fun, matching designs. Eventually, thanks to the charming outfits and creative photography, T&T became a sensation — paving the family’s way into the designer world. For Taemin, the rest was fashion history.

Today, Taemin is an ambassador and model for the famous menswear label EMPIRE. As an #EMPIREPRINCE, he exclusively opens runway shows for the brand and regularly stars in editorial shoots for their new collections. His agency enlists him in various editorial projects for other prominent brands as well. This level of exposure earned him a massive online following, with people eagerly anticipating his next #OOTD post or mirror selfie. Confident, classy, and sharp, many consider him as one of his generation’s style icons.